The Power of Persuasion: How We're Bought and Sold by Robert Levine (English) Pa

Description: The Power of Persuasion by Robert Levine "An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or dont)... FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description A look behind the curtain of shilling and pitch to see how we are manipulated everyday Robert Levine offers readers an incisive new take on the mindsets of those who prod, praise, debase, and manipulate others to do things they never thought theyd do - and are sometimes later sorry they did. He takes a hands-on approach by attending training sessions for magicians honing their craft and by taking jobs as a door-to-door salesman and a used car salesman. Levine explores the remarkable effect and power of subtlety on effective persuasion, the great illusion of personal vulnerability, and the unlikely similarities across a wide range of persuasive strategies, from parents to con men to lovers to religious leaders. Robert Levine (Fresno, CA) is Professor and former chairperson of the Psychology Department at California State University, Fresno. He has published articles in Psychology Today, Discover, American Demographics, The New York Times, Utne Reader, and American Scientist.His book, A Geography of Time, was the subject of feature stories around the world, including Newsweek, The New York Times Magazine, CNN, the BBC, ABCs Primetime, and NPRs All Things Considered and Marketplace. Back Cover "An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or dont). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, youll know where to turn." --Slashdot.org "If youre like most people, you think advertising and marketing work--just not on you. Robert Levines The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches." --The Globe and Mail "Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation." --The Wall Street Journal "This wonderful book will change the way you think and act in many realms of your life." --Philip Zimbardo former president, American Psychological Association Flap "An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or dont). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, youll know where to turn." --Slashdot.org "If youre like most people, you think advertising and marketing work--just not on you. Robert Levines The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches." --The Globe and Mail "Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation." --The Wall Street Journal "This wonderful book will change the way you think and act in many realms of your life." --Philip Zimbardo former president, American Psychological Association Author Biography ROBERT LEVINE is Professor and former Chairperson of the Psychology Department at California State University, Fresno. He has published articles in Psychology Today, Discover, American Demographics, NY Times, Utne Reader and American Scientist. He has received awards for his teaching, research and writing, including being named the universitys "Outstanding Professor." Dr. Levine has been a Visiting Professor at Universidade Federal Fluminense in Niteroi, Brazil, at Sapporo Medical University in Japan, and at Stockholm University in Sweden. He serves on boards of professional organizations in the U.S. Germany and Taiwan. Table of Contents Acknowledgments ix Introduction 1 One The Illusion of Invulnerability Or, How Can Everyone Be Less Gullible Than Everyone Else? 5 Two Whom Do We Trust? Experts, Honesty, and Likability Or, the Supersalesmen Dont Look Like Salesmen at All 29 Three Killing You with Kindness Or, Beware of Strangers Bearing Unexpected Gifts 65 Four The Contrast Principle Or, How Black Gets Turned into White 91 Five $2 + $2 = $ 5 Or, Learning to Avoid Stupid Mental Arithmetic 113 Six The Hot Button Or, How Mental Shortcuts Can Lead You into Trouble 137 Seven Gradually Escalating the Commitments Or, Making You Say Yes by Never Saying No 159 Eight Winning Hearts and Minds Or, the Road to Perpetual Persuasion 187 Nine Jonestown Or, the Dark End of the Dark Side of Persuasion 209 Ten The Art of Resistance Or, Some Unsolicited Advice for Using and Defending against Persuasion 227 Notes 245 Index 267 Details ISBN0471763179 Author Robert Levine Short Title POWER OF PERSUASION Language English ISBN-10 0471763179 ISBN-13 9780471763178 Media Book Format Paperback Year 2006 Subtitle How Were Bought and Sold DOI 10.1604/9780471763178 UK Release Date 2006-02-15 Place of Publication New York Country of Publication United States AU Release Date 2006-02-15 NZ Release Date 2006-02-15 US Release Date 2006-02-15 Pages 288 Publisher John Wiley & Sons Inc Publication Date 2006-02-15 Imprint John Wiley & Sons Inc Alternative 9780471266341 DEWEY 153.852 Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. 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