Description: Rise of Asian Firms : Strengths and Strategies, Paperback by Chan, T. (EDT); Cui, G. (EDT), ISBN 1349488208, ISBN-13 9781349488209, Like New Used, Free P&P in the UK Asian economies have become a driving force in the world economy, so are the Asian firms, especially those from emerging markets. This book presents a collection of articles that address the strengths and strategies of the rising Asian firms in the process of internationalization and the challenges they face.
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Book Title: Rise of Asian Firms : Strengths and Strategies
Number of Pages: 227 Pages
Publication Name: The Rise of Asian Firms: Strengths and Strategies
Language: English
Publisher: Palgrave Macmillan
Item Height: 216 mm
Subject: Economics, Management, Marketing, Business
Publication Year: 2014
Type: Textbook
Item Weight: 315 g
Author: G. Cui, T. Chan
Item Width: 140 mm
Series: Aib Southeast Asia
Format: Paperback