Description: Marketing Plans : Profitable Strategies in the Age, Paperback by McDonald, Malcolm; Wilson, Hugh; Chaffey, Dave, ISBN 1394177100, ISBN-13 9781394177103, Like New Used, Free shipping in the US "This book is in its 8th edition and has sold thousands of copies over many years The topic of marketing planning is on every curriculum in the world and this is the accepted, standard text on the topic. New world leading material on customer experience management drawing on several years research with experience leading blue-chips in Cranfield and Warwick. The authors are publishing on that in the world's top marketing journals, so aiding adoption"--
Price: 34.6 USD
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End Time: 2025-01-18T21:12:50.000Z
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Book Title: Marketing Plans : Profitable Strategies in the Digital Age
Number of Pages: 656 Pages
Publication Name: Marketing Plans : Profitable Strategies in the Digital Age
Language: English
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2024
Item Height: 1.3 in
Subject: Marketing / General, Commerce
Item Weight: 47.3 Oz
Type: Textbook
Item Length: 9.6 in
Subject Area: Business & Economics
Author: Malcolm McDonald, Hugh Wilson, Dave Chaffey
Item Width: 7.4 in
Format: Trade Paperback
