Made to Stick: Why Some Ideas Survive and Others Die Chip Heath, Dan Heath (2007

Description: Made to Stick: Why Some Ideas Survive and Others Die Chip Heath, Dan Heath (2007) NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick. Made to Stick: Why Some Ideas Survive and Others Die Chip Heath, Dan Heath (2007) NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick. × Buy now and save! Shipping info Click the Shipping & Payments tab above the listing description for more info Click the Shipping & Payments tab above the listing description for more info! Additional delivery notes PAYMENT Immediate payment is required upon selecting "Buy It Now" or upon checking out through the cart. We accept payment via U.S. PayPal accounts and all Major Credit Cards, Debit Cards & Google Pay. eBay is legally required to collect sales tax in those states and localities where eBay maintains a physical presence (nexus). The applicable amount of sales tax charged to an order will be calculated based on the shipment destination's state and local sales tax laws. Thank you for shopping with us on eBay! Additional Information No additional information at this time Ask seller a question You might also like 1977 Carl Hungness Racing Cars Magazine Vol.1 #3 THE POTENTATES by Ben B. Seligman (1971 First Printing) John Mayall: Blues Breaker by Richard Newman Webster's New Explorer Large Print Dictionary by Merriam-Webster Contact To contact our Customer Service Team, simply click the button here and our Customer Service team will be happy to assist. Ask seller a question © Ex Libris Uséd Books Shipping & Payments Click the Shipping & Payments tab above the listing description for more info Payment Accepted Payment Methods PayPal Returns Returns are accepted Items must be returned within 30 days of the auction ending Buyer will pay for return shipping. eBay integration by

Price: 4.49 USD

Location: Highland, Michigan

End Time: 2025-01-25T20:44:34.000Z

Shipping Cost: 4.99 USD