Description: Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath , Hardcover Synopsis: NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick." In Made to Stick , Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick. Condition: Used Acceptable; Green Marker Marking on Underneath the Dust Jacket Sleeve Left Side; Heavy Underlining and Highlighting Inside Pages; Small Dust Jacket Tear; Readable Copy; Solid Binding Shipping: United States Postal Service Media Mail Rate
Price: 4.32 USD
Location: Hagerstown, Maryland
End Time: 2025-01-07T16:06:19.000Z
Shipping Cost: 5.38 USD
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Item Specifics
Return shipping will be paid by: Seller
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Return policy details:
Signed: No
Ex Libris: No
Narrative Type: Nonfiction
Original Language: English
Intended Audience: Adults
Inscribed: No
Edition: Reprint Edition
Vintage: No
Personalize: No
Type: Social Psychology Hardcover Book
Unit Type: Unit
Literary Movement: Post-Modernism
Era: 2000s
Personalized: No
Country/Region of Manufacture: United States
Unit Quantity: 1
Book Title: Made to Stick : Why Some Ideas Survive and Others Die
Number of Pages: 336 Pages
Language: English
Publisher: Random House Publishing Group
Topic: Business Communication / General, Communication Studies, Epistemology, Personal Success, Social Psychology, Motivational & Inspirational
Item Height: 1.2 in
Publication Year: 2007
Genre: Philosophy, Language Arts & Disciplines, Self-Help, Business & Economics, Psychology
Item Weight: 15.6 Oz
Item Length: 8.6 in
Author: Dan Heath, Chip Heath
Item Width: 5.7 in
Format: Hardcover
