Description: Further DetailsTitle: Marketing the ArtsCondition: NewSubtitle: An IntroductionAuthor: Anthony RhineFormat: PaperbackISBN-10: 1538128950EAN: 9781538128954ISBN: 9781538128954Publisher: Rowman & LittlefieldGenre: Business & FinanceTopic: Films & TVRelease Date: 04/15/2020Description: With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses:market researchmarketing strategyvalue creationbrandingcustomer acquisitionmarket distributionpricing strategysustaining customers and valueFeatures include:Discussion questions and classroom activitiesCase studies of real life situationsCommentary by current professional practitionersCompanion websiteLanguage: EnglishCountry/Region of Manufacture: USItem Height: 232mmItem Length: 156mmItem Width: 21mmItem Weight: 413gRelease Year: 2020 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Marketing the Arts
Title: Marketing the Arts
Subtitle: An Introduction
ISBN-10: 1538128950
EAN: 9781538128954
ISBN: 9781538128954
Genre: Business & Finance
Topic: Films & TV
Release Date: 04/15/2020
Release Year: 2020
Country/Region of Manufacture: US
Number of Pages: 274 Pages
Language: English
Publication Name: Marketing the Arts : an Introduction
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication Year: 2020
Item Height: 0.8 in
Subject: Business Aspects
Item Weight: 14.6 Oz
Type: Textbook
Subject Area: Music, Art, Performing Arts
Author: Anthony Rhine
Item Length: 9.1 in
Item Width: 6.1 in
Format: Trade Paperback
